Tourism is one of the pillars of the global economy. This sector has a strong potential for further growth, balancing sustainability with cultural and economic development.
The main objective is to provide participants with expertise to sustainably develop and manage private and public sector entities engaged in the global tourism industry.
• Strengthen participants´ ability to manage the tourist use of beaches and cultural goods, their dissemination and preservation
• Support participants´ aptitude to keep pace with future touristic developments
• To provide participants with skills for strategic planning, human resource management, strategic marketing, financial management, innovation and entrepreneurship, within the touristic industry
This specialization program covers both cultural tourism and more general hospitality management themes. Classes comprise a combination of theoretical concepts and their applications. Case studies, team work, and class discussions are encouraged in every module. This GEMFM specialization program is taught in Spanish. The six 24-hour modules are taught by experts in the field, with vast teaching experience:
1. CULTURAL HERITAGE, VALUE, AND TOURIST USE
2. HERITAGE AND SOCIETY
3. SUSTAINABILITY AND HERITAGE MANAGEMENT TECHNIQUES
4. THE ECONOMICS OF HOSPITALITY
5. HOSPITALITY MANAGEMENT
6. STRATEGIC MARKETING IN THE HOSPITALITY INDUSTRY
Hospitality Management Study Tour Granada, Spain
The economy of Andalusia depends on the service sector, where most of the employment is directly related to tourism. In 2017, Andalusia hosted 29.5 million tourists, which places this Spanish region as one of the preferred destinations both for local and international visitors. The GEMFM Hospitality Management Specialization offers a study tour to Granada, which is opened also to other GEMFM programs. During this study trip, participants take a 12-hours module on hospitality supply chain management. Conferences by tourism experts are also scheduled, including hotel directors and top public officials in charge of the tourist development of Granada. The study trip lasts 5 days, and includes visits to tourist sites such as the Alhambra and Generalife, the Cathedral of Granada, the Albaicin, the Arab Spice Market, and the Royal Chapel.